AUDI TT Digital Campaign

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AUDI TT Digital Campaign

I was approached by Audi to direct and photograph their inaugural instagram campaign in 2014.

Maelstrom documents the duality of nature; creation and destruction in a single act. It is an exploration of the balance of light and dark inherent in nature, both on a physical and sociological level. In this new body of work, an astounding array of environmental factors align in a sudden, fleeting, chaotic event, to produce an oceanic force that is unmatchable in its primal ferocity.
Tracing the source of this event to the particularly volatile El Nino season of 2016, we are afforded a cursory and comfortably safer glimpse of the exchange, cycle and balance of power fundamental to the functioning of our planet and its oceans.These are cycles that we as humans so often ignore, or neglect to respect and are barely beginning to understand. Maelstrom encourages the viewer to reflect upon our own naivety and place as a species within the greater natural balance of power.
Maelstrom is showing at the Michael Reid Gallery (4 Roslyn Gardens, Elizabeth Bay NSW 2011) as part of the Head On Photo Festival of Sydney.
4th – 28th of May 2016
Wednesday – Saturday, 11-5pm.
For sales enquiries, please contact willsturrock@michaelreid.com.au or admin@lukeshadbolt.com for more information.
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